The Latest from SoftBank HQ.


Flagship Facility Services Announces Strategic Partnership with SoftBank Robotics America to Enhance Their Services with Proven Automation Solutions

SAN FRANCISCO (April 11, 2024) -- In a move to evolve their world-class services offerings, Flagship Facility Services, the pioneering facilities maintenance company, announced today a strategic partn...

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SoftBank Robotics America Partners with Formant to Expand Transformation of Work Solutions.

SAN FRANCISCO (December 21, 2023) -- SoftBank Robotics America (SBRA), the North American division of the global leader in robotics solutions with over 20,000 robots deployed, has announced a strategi...

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SoftBank Robotics America Appoints Veteran David Trowbridge as Vice President of Sales, Marketing, and Partnerships

SAN FRANCISCO, May 2, 2023 /PRNewswire/ -- SoftBank Robotics America (SBRA), the North American arm of the global leader in robotics solutions, today announced the appointment of David Trowbridge as V...

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SoftBank Robotics Announces Robot Integrator (RI) Strategy

New products and services will utilize robotic operations data, along with its accumulated knowledge, and networks as a front runner in the robotics industries TOKYO, October 18, 2022 - SoftBank Robot...

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SoftBank Robotics America and Gausium Announce Partnership to Expand Automated Robotic Solutions Across the U.S. Market

X1 serves indoor environments where there is a need for automated food service, including restaurants, hotels, cafes, and office buildings The Scrubber 50 Pro's 4-in-1 solution will work alongside com...

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SoftBank Robotics America Announces Senior Appointments

The executive promotions include leaders from teams that serve a variety of roles across the company, including growth, corporate management, people and operations, revenue and customer experience, pr...

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SoftBank Robotics America Appoints Jordan Sun as Head of Product, Design and Engineering

Sun served as the former San Jose Chief Innovation Officer and Chief Operating Officer for the Special Operations Joint Task Force-Afghanistan Technology Team He brings deep global experience in techn...

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SoftBank Robotics America Appoints Brady Watkins to President

Under Watkins' leadership, SBRA has successfully commercialized autonomous indoor robots and expanded into outdoor automation solutions. SAN FRANCISCO, June 29, 2022 /PRNewswire/ -- SoftBank Robotics ...

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SoftBank Robotics America Announces Global Strategic Partnership with Autonomous Solutions, Inc.

The two companies will develop a variety of outdoor automated commercial service solutions, with an initial focus on landscaping and logistics. San Francisco, June 7, 2022 – SoftBank Robotics America ...

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SoftBank Robotics America and RobotLAB Announce Exclusive Channel Partnership to Offer Pepper and NAO in North America

RobotLAB will also distribute Whiz in select markets as part of the Whiz Partnership Program. SAN FRANCISCO -- June 17, 2021-- RobotLAB Inc., (RobotLAB) the leading robotics integrator, and SoftBank R...

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SoftBank Robotics America and Canon Solutions America Partner to Expand Workplace Health Portfolio with Whiz

Whiz Is the First Robot Introduced into Canon Solutions America’s Workplace Health Solutions. MELVILLE, NY – June 9, 2021 – As part of its commitment to expanding its digital automation solutions and ...

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SoftBank Robotics America Announces Whiz Connect Automation Analytics Software as Part of Robotics-as-a-Service Solution

Whiz Connect centralizes the Whiz automation portfolio in a single dashboard and empowers occupant health and wellness through continuous collection analytics and operational efficiency. SAN FRANCISCO...

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SoftBank Robotics America and ICE Robotics Launch Commercial Autonomous Vacuum Sweeper Whiz in North America

HSBC Bank Canada today welcomes Pepper, the engaging, social humanoid robot, to its Retail Banking and Wealth Management team in the newly created role of Client Experience Ambassador. HSBC, which par...

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SoftBank Robotics and Simbe Expand Partnership with Substantial Inventory Financing

“Building on the momentum of our partnership with Simbe and our focus on augmenting the workforce through automation, inventory financing was a natural next step to bring more Tally robots to market, ...

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HSBC Bank and SoftBank Robotics Bring Bank of the Future Experience to Miami

The digital banking experience is transforming as quickly as the smartphone revolution took off said Jeremy Balkin, Head of Innovation at HSBC. Pepper's rollout is part of our larger vision to transfo...

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HSBC Bank and SoftBank Robotics America Partner to Revolutionize Retail Banking Customer Experience in Seattle

“We changed the branch banking experience of our customers when we piloted Pepper in the center of Manhattan and we’re excited to bring that same experience to our customers here in Washington State."

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SoftBank Group Brings Cutting-Edge Robotics to Students in North America

Japan’s SoftBank Group Plans to Donate More Than 100 Robots to Educational Institutions in San Francisco, Boston, and British Columbia, Canada.

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Affectiva and SoftBank Robotics Partner to Bolster Emotional Intelligence in Humanoid Robots

Affectiva’s Emotion AI to be deployed in SoftBank’s humanoid robot, Pepper, to make interactions with social robots highly relational, personalized.

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HSBC Bank and SoftBank Robotics America Partner to Bring Humanoid Robotics to Fifth Avenue U.S. Flagship Bank Branch

When HSBC opens its doors today at its iconic Fifth Avenue branch in New York, customers will be greeted for the first time by Pepper.

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SoftBank Robotics and Simbe Robotics Partner to Offer a Retail Solution Globally

Simbe Robotics, creator of Tally™, the world's first autonomous shelf auditing and analytics solution, will leverage SBR's international reach and operational efficiencies to scale its business global...

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Humber Becomes the First Hospital in Canada to Recruit a Humanoid Robot

The hospital introduced two Pepper robots. One will greet, guide, engage and entertain patients and visitors as they enter the hospital's main entrance hall. The other Pepper robot will support childr...

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SoftBank Robotics America To Showcase the Future of Engagement in Retail at NRF'S BIG Show

Company to showcase new applications for Pepper, the humanoid robot, in retail to increase sales, innovate the customer experience, and provide real-time business analytics.

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