Copyright © 2026 SoftBank Robotics America, Inc. All rights reserved.
Last Revised April 6, 2026
SoftBank Robotics America, Inc. (“we,” “us” or “our”) is committed to respecting the privacy rights of all users (“User,” Users” or “you”) of our websites, and products and services ("Services"). This Privacy Policy (“Policy”) is intended to provide you with information about our privacy practices, including how we collect, use, share and store the information that we collect from you in connection with website and our Services. If you do not agree to the terms of this Policy, please do not use the Services.
"Personal Information" means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to an identified or identifiable individual. Personal Information includes, without limitation, name, date of birth, address, telephone/mobile number, e-mail address, public online identifiers, or payment/billing information, and any other information that is required by applicable law to be treated as Personal Information.
Personal Information does not include "aggregate” or “anonymized” information, which is data we collect from which Personal Information has been removed. If SoftBank Robotics America combines this information with Personal Information, SoftBank Robotics America will treat this information as Personal Information pursuant to this Policy.
We may collect Personal Information about our Users in several ways:
Active Collection: We collect certain Personal Information from you when you provide it, such as if you:
Typically, the Personal Information we may collect includes: name; email address; telephone number; company name; work email address; work telephone number; country or region; shipping and billing address; and payment information for those applying or registering for a pre-order or purchasing products through the Services.
Passive Collection: Furthermore, SoftBank Robotics America may collect information regarding your behavior while using our website to better adapt our Services to your interests and to provide a better quality of Services. SoftBank Robotics America may on its own, or with the help of third party analytics tools, collect information concerning your and other Users’ purchasing habits and use of our website. The information collected may contain the following, without limitation: device unique identity, including mobile and robot; tablet unique identifier or other device identifiers and settings; internet provider, carrier, operating system; hardware information; localization information; date and time spent on the website; metrics and statistics; feature usage; advertising conversion rates; purchase history; and other similar information. Some of this information may not be Personal Information; however, if SoftBank Robotics America combines information that is not Personal Information with Personal Information, SoftBank Robotics America will treat that information as Personal Information pursuant to this Policy. See Section 3 below for more information.
SMS and Mobile Data: We will not access, collect, use, or store any information regarding your personal SMS messages, text messages, or call logs. Any mobile information collected through your explicit opt-in for our SMS program (e.g., your mobile number and consent status) will be used solely for the purpose you consented to, such as sending you alerts or updates.
No sharing of SMS Data for Marketing: Your mobile number, text messaging consent status, and any data derived from your engagement with our SMS program will not be sold, shared, or rented to any third parties or affiliates for their marketing or promotional purposes. This includes your text messaging originator opt-in data and consent.
Explicit Consent for SMS Program: We will obtain your explicit and documented consent before adding you to our SMS program. You will be clearly informed of the nature of the messages you will receive and the frequency of communication before you consent.
SMS Opt-Out: You may opt out of our SMS program at any time by following the instructions provided in our messages (e.g., texting "STOP"). Your request will be honored promptly and without undue delay.
SoftBank Robotics America may use cookies on its website. A "cookie" is a small bit of record-keeping information that websites often store on a User's computer. Cookies are typically used to quickly identify a User's computer and to "remember" things about the User's visit. SoftBank Robotics America may set cookies for your web browser as you visit our websites or visit a website where SoftBank Robotics America provides ads, content or analytics. In addition to using our own cookies on the Services and our network of websites, SoftBank Robotics America may allow certain partners to set and access their cookies on your computer. For instance, we use HubSpot to track visitors to our website. For more information, please visit HubSpot's Cookies Information Webpage. These companies’ use of cookies is subject to their own privacy policies, not the SoftBank Robotics America Policy. Please review them carefully.
Interest-Based Advertising: We may use third party ad serving technologies that collect information as a result of ad serving on the Services, and then temporarily display advertisements on the Services and/or third party sites. For instance, we use Google Ads to serve ads based on your prior visits to our website or other websites. Click the following to view Google’s statement. You may opt-out of personalized advertising by Google by visiting Google’s Ad Settings webpage. The analytics tools and ad serving technologies may use server log files, web beacons, cookies (as further described above), tracking pixels and other technologies to collect said information, and may combine the information collected through other SBRA products and Services with information collected from other third party sites and mobile products and services and with demographic, advertisement, market and other analytics surveys. Taken alone, some pieces of this information may not be Personal Information; however, if we combine information that is not Personal Information with Personal Information to serve you such interest-based advertising, we will provide you with an opportunity to opt-out of such combination and treat this information as Personal Information pursuant to this Policy.
You can disable cookies or set your browser to alert you when cookies are being sent to your computer, although this may affect your ability to shop online or to access certain features of our Services. Each browser is different, so check the "Help" menu of your browser to learn how to change your cookie preferences. The Network Advertising Initiative (NAI) also offers a means to opt-out of a number of advertising cookies. Please visit the NAI website to learn more. Note that opting-out does not mean you will no longer receive online advertising. It does mean that the company or companies from which you opted-out will no longer deliver ads tailored to your preferences and usage patterns.
We do not require that website visitors reveal any Personal Information in order to gain general access to the majority of our website. However, if you prefer not to, or if you are not allowed by law to, disclose Personal Information, you will not be able to register and/or enjoy certain features of our website or Services. We use Personal Information we collect through the website and Services for the following purposes:
We share Personal Information as follows:
By accessing the website through a social network or other third party platform or service, or by connecting to a third party account, network, platform or service via our website, you are authorizing SoftBank Robotics America to collect, store, and use, in accordance with this Policy, any and all information that you agreed that the social network or other third party service could provide to SoftBank Robotics America based on your settings on your relevant account, the third party social network or service and share any and all of your Personal Information with the social network or other third party service, through the third party service’s Application Programming Interface (API). Your agreement to this takes place when you connect with the third party network, platform or service via our products and/or services, and/or when you connect with, "accept" or "allow" (or similar terms) one of our applications through the third party platform or service.
The Services may include links to websites of our promotional partners, third party service providers, or our affiliates. This Policy does not apply to those third-party websites and services and treatment of any Personal Information you provide to those is subject to the applicable third party’s individual privacy policy. We are not responsible for the content or privacy and security practices and policies of these third party websites and services.
The website may also contain third party plug-ins, such as social sharing tools. The providers of these plug-ins may use automated means to collect information regarding your use of the website and your interactions with the plug-ins. The information that is collected via these plug-ins is subject to the privacy policies of the plug-in providers and is not subject to this Policy. We are not responsible for the privacy and security practices and policies of these third party plug-in providers.
You have choices as to how we use the Personal Information you submit to us:
Promotional E-mails: If you engage with us, SoftBank Robotics America may send you promotional communications about its Services that you may be interested in. If you do not wish to receive promotional e-mails from SoftBank Robotics America, please follow one of these two options: (a) when you receive a promotional e-mail from us, it will contain a link or other instruction that allows you to stop the delivery of similar messages from us and/or (b) contact us with your request. If you decide to opt-out of receiving promotional e-mails, you will no longer receive special offers, valuable coupons, new product introductions or e-newsletters from SoftBank Robotics America. However, you will continue to receive non-promotional communications from us, such as order confirmations and/or important notifications about the Services and / or your account(s). Your opt-out request will be processed within ten (10) days of the date of which we receive it.
Opt-Out of Custom Content: We may work with trusted marketing partners to bring you more useful and interesting content on our Services and on third party sites and services. We may do this by sharing or matching the Personal Information you have provided on the website or to us directly with the information (which may include Personal Information) you have provided to third party marketing partners. If you do not want SoftBank Robotics America to match your Personal Information with trusted partners to tailor ads or other custom content for you on our Services and/or third party sites, you can contact us. If you opt-out, SoftBank Robotics America will no longer share your Personal Information with partners to tailor ads or other custom content. Your opt-out request will be processed within thirty (30) days of the date of which we receive it.
Opting-out from the Custom Content will not change the behavior of third parties collecting information on the Services. For more information as to how to opt-out of third party collection please contact us.
This California Privacy Notice applies solely to users of our website and Services who reside in the State of California.
We have disclosed the following categories of Personal Information from Users within the last twelve (12) months:
| Category of Personal Information | Source(s) | How we use it | Who we share it with |
|---|---|---|---|
| Identifiers, such as a name, email address, physical work address, phone number, country location. |
Active Collection Passive Collection |
To provide and support our Services | Affiliates and service providers |
| Unique Personal Identifiers, such as IP address, account name, country location, browsing history, website interaction data | Passive Collection | To improve our website and for advertising purposes | Service providers |
| Name, physical address, Payment card information (PCI) | Active Collection | To provide our Services | Service providers |
From January 1, 2020, California residents have the following rights:
Right to Know – You have the right to request that we disclose certain information to you about our collection and use of your Personal Information over the past 12 months. Once we receive and confirm your verifiable consumer request, we will disclose to you the categories and specific pieces of Personal Information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, the categories of third parties with whom we share such information, and information about our sale or disclosure for business purposes of your Personal Information to third parties.
Right to Delete – You have the right to request that we delete any of your Personal Information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request, we will delete (and direct our service providers to delete) your Personal Information from our records, unless an exception applies.
Right to Correct – You have the right to request that we correct inaccurate Personal Information we maintain about you. Upon receiving a verifiable request, we will use commercially reasonable efforts to correct the information, taking into account the nature of the data and the purposes for which it is processed.
Right to Opt-Out of Sale or Sharing – You have the right to opt-out of the sale or sharing of your Personal Information to third parties. We do not “sell” Personal Information for monetary consideration. We may, however, share certain identifiers and internet or other electronic network activity information with advertising, analytics, and social media partners for purposes of measuring advertising, personalizing content, and cross-context behavioral advertising, as those concepts are defined under California law.
Right to Limit Use of Sensitive Personal Information – You have the right to request that we limit our use and disclosure, as applicable, of sensitive Personal Information to what is necessary to provide our Services or as otherwise permitted by law.
Right to Data Portability – You have the right to request a copy of your Personal Information held by us in a structured, commonly used, and portable format that allows you to transmit the information to another entity without hindrance.
Right to Non-Discrimination – You have the right to not be discriminated against for exercising any of these rights.
If you would like to exercise one or more of the above rights, please contact us by postal mail, e-mail, or by phone using the contact information below. We may need you to provide additional information to verify your request, such as information reasonably necessary to confirm your identity. We will not use this additional information for anything other than handling your request. You may designate an authorized agent to make a request in certain circumstances on your behalf. We will endeavor to confirm receipt of your request within ten (10) days and respond to all such requests within forty-five (45) days, although there may be a brief delay in processing a request while we verify that the request is valid and originates from you as opposed to an unauthorized third party. If we require more time, we will inform you of the reason and extension period in writing.
Additionally, California's “Shine the Light” law (Civil Code Section § 1798.83) permits users of our website that are California residents and who have an established business relationship with us to request, once a year, certain information regarding our disclosure of Personal Information to third parties for their direct marketing purposes. To make such a request, please contact us.
Our website honors Global Privacy Control signals. Please note, at this time, we do not respond to Do Not Track (DNT) settings in your browser.
If you have any questions or comments about this notice or wish to exercise your rights under California law, please do not hesitate to contact us by postal mail or by e-mail at:
SoftBank Robotics America, Inc.
Attn: Legal Department
2 Embarcadero Center, 8th Floor
San Francisco, California
94111
USA
+1 844-737-7371
SoftBank Robotics America does not knowingly collect Personal Information from children under 13 years of age. In the event we learn that we have collected Personal Information from children under 13 years of age, we will immediately delete such information.
The security and confidentiality of your Personal Information is extremely important to us. We use robust security measures to protect Personal Information from loss, misuse and alteration. We use industry-standard practices such as encrypted communications, physically secured rooms, firewalls and password protection systems to safeguard the confidentiality of your Personal Information. From time to time, we review our security procedures to consider appropriate new technology and methods. However, please understand that, despite our best efforts, no security measure is perfect or impenetrable. We will notify Users of a data breach as required by applicable law.
To protect the confidentiality of Personal Information maintained in your account, you must keep your log-in information and password confidential and not disclose it to any other person. You are responsible for all uses of the Services by any person using your log-in information and/or password. Please advise us immediately if you believe your log-in and/or password has been misused.
Unless a retention period is required or permitted by law, we retain Personal Information for as long as reasonably necessary to fulfill the purposes for which it was collected, including to provide the Services, comply with legal obligations, resolve disputes, enforce agreements, and maintain appropriate business and security records.
You can access and update the contact information you have provided to us by logging in to your customer account or contacting us. You may be required to provide additional information in order for us to verify your request. Your request will be processed within thirty (30) days of the date on which we receive it.
We may transfer Personal Information to our affiliates or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting the website from outside the United States, please note that your Personal Information is transferred to the United States and may be transferred to other jurisdictions. The United States and these other jurisdictions may not have the same data protection laws as your country of residence. If we are made aware that a User’s country of residence is outside of the United States, that User will be directed to the appropriate SoftBank Robotics company.
We reserve the right to change the provisions of this Policy at any time. We will alert you that changes have been made by indicating on the Policy the date it was last revised, and/or notifying you. We encourage you to review this Policy from time to time to make sure that you understand how any Personal Information you provide will be used. Your continued use of the website or Services following the posting of changes to this Policy will mean you accept those changes.
If you have questions about our privacy practices or wish to send us comments about this Policy, please contact us or write to us at the address below:
SoftBank Robotics America, Inc.
Attn: Legal Department
2 Embarcadero Center, 8th Floor,
San Francisco, CA
94111
USA
+1 844-737-7371
Please be assured that any Personal Information that you provide in communications to the above email and postal mail addresses will not be used to send you promotional materials, unless you request such materials.
Last Updated:
April 6, 2026