We help clients think beyond the technology to realize best-run operations

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SoftBank Robotics America receives Gausium's Platinum Service Elite certification for its leadership in driving adoption for autonomous robotics in complex enterprise environments.

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Strategic robotic automation programs can deliver increased productivity, higher operating margins, and enhanced customer experiences and brand reputation — and we do it at scale.

Labor Optimization
Cost Reduction
Increased Productivity
Time to Value
Higher Quality
Service Uptime
Safer Operations
SOP Consistency
Enhanced Experience

SoftBank Robotics America (SBRA) is the North American arm of SoftBank Robotics Group, the world’s largest autonomous robot orchestrator.

As an orchestrator of robotics, we help our clients think beyond the technology, to incorporate the people and processes that solve the most pressing challenges. Our focus is helping your business develop a strong foundation for automation, enabling you to realize durable business value from your investment in robotics.

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Our renowned enterprise-scale robotics adoption program provides a strong foundation for every step of your automation journey.

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See What Our Customers Are Saying

"From day one, SBRA has never left us. They are a true partner, and their services are what have made our program a success. There are a lot of robots out there, but we hadn’t been successful in adopting autonomous solutions until this program."

Steve Dybowski, SVP, National Facilities, Equity Residential

“The Whiz robots have really helped optimize the workforce. It has helped the staff step away from doing [monotonous] tasks … They can be setting up banquet rooms, pulling linens out of guest rooms, and so on, and not have to worry about vacuuming.” 

Jeff Bolton, Director of Operations, Marriott Denver Tech Center

"Whiz helps enhance operations, save on labor and improve the overall quality of our guest experience. The cleanliness of our property has increased the more we use Whiz – I'd absolutely recommend the program to other businesses like ours.”

Suzanne Hinde, General Manager, Sheraton Myrtle Beach

"We use Whiz during normal business hours, at least 6-7 hours per day, 7 days a week. It's very easy to use and very low maintenance – we get notifications right to our phones if it needs our assistance or invention. I’d definitely recommend the solution (and I already have) to other senior living facilities."

Robert Kozicki, Director of Plant Operations at Sandhill Cove, a Life Care Services® community

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With robots used in over 70 countries worldwide, our robotic integrator model focuses on:

  1. Aligning robotic solutions with repetitive, high frequency and injury prone use cases that are both a good fit for automation and essential for business.

  2. Partnering with the most relevant technology companies to jointly develop solutions. Our due diligence is rigorous, which enables us to provide you with the best integrated portfolio in the market.

  3. Integrating automation solutions into our SoftBank Robotics Service model, which also incorporates data analysis and automated reporting.
SBRA works on enterprise-class automation projects where robotics and associated technology such as sensors and software meets AI. Our current focus is building the foundation for long-term automation success in service operations. This includes cleaning automation which is well designed for fast time to value. Our automation portfolio includes sweeping, scrubbing, mopping, and vacuuming. Regardless of the task that needs automating, we are with you every step of the way on your automation journey, building a strong foundation to realize business value.

The Power of SoftBank Robotics as a Trusted Partner

Here are four reasons why you should consider speaking with SBRA if you are serious about accelerating time to value for strategic robotic automation investments.

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Inside Track and deep access to the most relevant and diverse technology because of established investment relationships with over 475 global companies.
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Integrator Vision that drives best-run operations utilizing best practices, adoption methodology, and meaningful KPIs. Transparency of performance data and analytics plus operational reviews with regular health checks ensure you are on track and can deliver new outcomes.
expertise
Expertise in understanding the unique challenges of labor and operations in many industries. We have been deploying the most relevant solutions for enterprise-scale, robotic integration programs for over 10 years. We know how to address the challenges and risks for achieving long-term program success.
our-commitment
Our Commitment to customer uptime and our service program goal that technology is always working are critical to providing enterprise clients with a strong foundation for ongoing automation initiatives and process improvements.

Value Realized from Autonomous Robotic Solutions

Labor Optimization
Labor hours can either be redeployed to higher value activities and/or removed completely. For example, our cleaning programs can remove up to 90% of the labor hours for the activity.
Cost Reduction
Cost reduction is realized with a lower cost per hour for the activity with the robot versus human labor in most markets. For example, our cleaning programs can deliver activity costs below $10 per hour. In addition, our CapEx model allows you to lock in the activity cost over multiple years.
Increased Productivity
Increased productivity means using the right resource (automation, labor, etc.,) for the right activity to produce the right outcome at the right price for the operation.
Time to Value
Time to value can be as little as two weeks with most realizing the productivity required for the business case within three months.
Higher Quality
Higher quality outcomes and improved asset longevity. For example, carpets last years longer when they are cleaned on a consistent basis with robots. Robots drive to complete coverage for the areas they clean versus human labor which has been shown to cover approximately 60% of the same area.
Service Uptime
Service uptime is vital when the business demands it and you have KPIs and SOPs to meet. Our swap program is included at no additional cost and focuses on always having a working robot.
Safer Operations
Worker compensation events can be minimized by removing activities that are repetitive and prone to injury by replacing labor with robots. Robots can be more effective at taking on tasks that are better suited for automation.
SOP Consistency
Our cleaning programs enable the operation to achieve its required SOPs on a consistent basis. For example, in cleaning operations the robot always shows up for work.
Enhanced Experience
Our programs provide an enhanced experience for customers as a result of higher quality of cleanliness delivered and the visibility of seeing innovation and automation in action. For example, our customers consistently receive higher scores for customer satisfaction around cleanliness.

If you are considering integration of robotics within your environment, contact us today. We will help you become a best-run operation like so many of our customers.

To find out more about our industry-leading robotic service program, click here.

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