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    SoftBank Robotics America receives Gausium's Platinum Service Elite certification for its leadership in driving adoption for autonomous robotics in complex enterprise environments.

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    Automate Your Operations with the Trusted Robotics Leader

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    SoftBank Robotics America (SBRA) is the North American arm of SoftBank Robotics Group, the world’s largest autonomous robot integrator. Our enterprise-scale robotics adoption program  is changing how organizations automate and, more importantly, how they operationalize working alongside robots.

    Our multi-layer service model supports you across your robotic automation journey — from initial deployment to routine maintenance and adoption that delivers business value.

    Automation only works when the right robotic technology, adoption program, and reporting tools come together. 

    Drive real business value with an end to end automation program that results in anywhere from 80-90% of labor hours removed from an activity that our robots perform. That’s what makes us the trusted robotics partner of choice.  This allows you to focus your talent on those activities that will drive the most value for your operation.

    Discover how our industry expertise and innovative solutions can transform your business.

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    A Smarter Way to Work

    Integrating Powerful Data to Drive Success

    Monitor heterogeneous fleet activity, inform data-driven decisions, and maximize operational efficiency with our proprietary platform, SBR Connect. Our multi-OEM dashboard gives you access to the critical metrics you need to visualize and verify performance.


    From tracking individual robot performance to managing enterprise-level fleets, we are your trusted partner at every step of your automation journey, ensuring you make the most of your data insights. Our team helps interpret your data, recommend best practices, and make scheduling adjustments as needed.


    We help you manage the risk of automation investment by utilizing proven adoption methodology and change management techniques that drive long-term program success and deliver on the business case.

    See What Our Customers Are Saying

    "From day one, SBRA has never left us. They are a true partner, and their services are what have made our program a success. There are a lot of robots out there, but we hadn’t been successful in adopting autonomous solutions until this program."

    Steve Dybowski, SVP, National Facilities, Equity Residential

    “The Whiz robots have really helped optimize the workforce. It has helped the staff step away from doing [monotonous] tasks … They can be setting up banquet rooms, pulling linens out of guest rooms, and so on, and not have to worry about vacuuming.” 

    Jeff Bolton, Director of Operations, Marriott Denver Tech Center

    "Whiz helps enhance operations, save on labor and improve the overall quality of our guest experience. The cleanliness of our property has increased the more we use Whiz – I'd absolutely recommend the program to other businesses like ours.”

    Suzanne Hinde, General Manager, Sheraton Myrtle Beach

    "We use Whiz during normal business hours, at least 6-7 hours per day, 7 days a week. It's very easy to use and very low maintenance – we get notifications right to our phones if it needs our assistance or invention. I’d definitely recommend the solution (and I already have) to other senior living facilities."

    Robert Kozicki, Director of Plant Operations at Sandhill Cove, a Life Care Services® community

    SoftBank Robotics is Making an Impact

    We are defining the future with our autonomous solutions, and the world is taking notice.

    Discover How SoftBank Robotics is Making an Impact

    We are defining the future with our autonomous solutions, and the world is taking notice.

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