Few organizations have achieved successful enterprise robotic deployment. Best run operations choose SoftBank Robotics America (SBRA) to optimize their technology investments.
Join us as we speak with senior leaders at SoftBank Robotics America to get the inside track on how the company has become a trusted partner for delivering value – at scale – from robotic automation.
The level of investment in AI robotics is happening at an unprecedented rate, and the market is demanding to see real returns on that value. Why do some investments turn into durable programs while others seem set to fail out of the gate?
Starting with the vision of its founding leader, Brady Watkins, President and GM of SoftBank Robotics America, speaks openly about how he has built a team, chosen partnerships, and led the organization to define meaningful value that ultimately benefits humanity. He also discusses how this has led to longevity in an industry that is riddled with failed startups.


